And artists like Zara Larsson who in May hosted a virtual launch party for her ‘Poster Girl’ album on the platform. Artists like Lil Nas X, who last year performed the first ever live virtual concert on Roblox.
Opportunities like those already enjoyed by some Sony artists. I don’t know why they can’t just say that.Īnyway, this latest deal will see the gaming platform and the major “work together to develop innovative music experiences for the Roblox community that offer a range of new commercial opportunities for Sony Music artists to reach new audiences and generate new revenue streams around virtual entertainment”. Which is presumably similar to the recent “strategic agreement to bring the vision of BMG to the Roblox metaverse”. Video game platform Roblox and good old Sony Music have signed “a strategic partnership that will bring more Sony Music recording artists into the Roblox metaverse”. Business News Deals Digital Labels & Publishers Roblox signs licensing deal with Sony Music By Andy Malt | Published on Wednesday 7 July 2021
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